E-books and e-readers may be making headlines off campus, but a new study by OnCampus Research, a division of the National Association of College Stores, reaffirmed last fall’s OnCampus Student Watch study that 74% of college students prefer print. According to the study taken by 627 college students earlier this month, only 13% purchased an e-book within the past three months. And just over half, or 56%, did so because it was required for class.
“It seems like the death of the printed book, at least on campus, has been greatly exaggerated, and that dedicated e-readers have a way to go before they catch on with this demographic,” says Elizabeth Riddle, manager of OnCampus Research. “The college-age market is definitely a growth opportunity for companies providing digital education products.”
Nor did dedicated e-readers fare significantly better on campus. Only 8% of college students own a dedicated e-reading device, and 59% of students who don't own a device have no plans to purchase one anytime soon, i.e. within the next three months. Of those who did buy an e-book, the overwhelming majority, approximately 77%, read it on a laptop or Netbook. Currently the iPhone is the e-reader of choice with 23.9%, followed by the Nook at 21.6%. Nearly 15.7% read on the Kindle DX and the same number use the Kindle 3. Although 26% expressed interest in purchasing an iPad, only 13.7% own one, roughly the same percentage as the Sony Pocket reader.
article by: Judith Rosen for publishers weekly, Oct 28, 2010
Showing posts with label book readers. Show all posts
Showing posts with label book readers. Show all posts
Tuesday, November 2, 2010
Sunday, October 3, 2010
a kids idea of reading in the 21century
september 29, 2010 — in the 2010 kids and family reading reporttrade, a national survey released today, children age 6 – 17 and their parents share their views on a wide range of topics regarding reading in the 21st century. the study, conducted by scholastic, the global children’s publishing, education and media company, and harrison group, a leading marketing and strategic research consulting firm. This study was conducted by scholastic, in conjunction with quinley research and harrison group in the spring, 2010. it surveyed 1,045 children age 6-17 and their parents (for a total of 2,090 respondents) online, using knowledge networks nationally representative panel. here is what the study said.
-from the age 6 - 17, the time kids spend reading books for fun declines while the time kids spend going online for fun and using a cell phone to text or talk increases. Parents express concern that the use of electronic and digital devices negatively affects the time kids spend reading books (41%), doing physical activities (40%), and engaging with family (33%).
-The study also found indications that technology could be a positive motivator to get kids reading -- 57 percent of kids (age 9-17) say they are interested in reading an eBook, and a third of children age 9-17 say they would read more books for fun if they had access to eBooks on an electronic device. This includes kids who read 5-7 days per week (34%), 1 to 4 days per week (36%) and even those who read less than one day per week (27%).
-Eighty-four percent of parents acknowledge that today's kids have to know how to handle far more information than parents did when they were children. Yet one disturbing statistic suggests a need to strengthen the critical thinking skills of today's children -- 39% of kids (age 9-17) agree with the statement, "The information I find online is always correct."
-The study also reveals that today's children have a broad view of what constitutes reading: 25% of kids (age 9-17) think texting back and forth with friends counts as reading. Most parents don't agree – only 8% of parents count texting as reading. 28% of kids (ages 9-17) think that looking through postings or comments on social networking sites like Facebook counts as reading; only 15% of parents agree.
-The report found that the power of choice is a key factor in raising a reader. Nine out of ten children say that they are more likely to finish book they choose themselves. And parents don’t try to overly influence that choice toward award winners or classic literature. Nine out of 10 parents say "As long as my child is reading, I just want my child to read books he/she likes."
-66% of kids (ages 9 – 17) agree with the statement, "I'll always want to read books printed on paper even though there are ebooks available."
-86% of kids feel proud and have a sense of accomplishment when they finish reading a book.
-Only 50% of kids say reading books for fun is extremely or very important; compared to 89% of parents.
-71% of parents wish their child would read more books for fun. 75% of children (ages 9-17) say they know they should read more.
-from the age 6 - 17, the time kids spend reading books for fun declines while the time kids spend going online for fun and using a cell phone to text or talk increases. Parents express concern that the use of electronic and digital devices negatively affects the time kids spend reading books (41%), doing physical activities (40%), and engaging with family (33%).
-The study also found indications that technology could be a positive motivator to get kids reading -- 57 percent of kids (age 9-17) say they are interested in reading an eBook, and a third of children age 9-17 say they would read more books for fun if they had access to eBooks on an electronic device. This includes kids who read 5-7 days per week (34%), 1 to 4 days per week (36%) and even those who read less than one day per week (27%).
-Eighty-four percent of parents acknowledge that today's kids have to know how to handle far more information than parents did when they were children. Yet one disturbing statistic suggests a need to strengthen the critical thinking skills of today's children -- 39% of kids (age 9-17) agree with the statement, "The information I find online is always correct."
-The study also reveals that today's children have a broad view of what constitutes reading: 25% of kids (age 9-17) think texting back and forth with friends counts as reading. Most parents don't agree – only 8% of parents count texting as reading. 28% of kids (ages 9-17) think that looking through postings or comments on social networking sites like Facebook counts as reading; only 15% of parents agree.
-The report found that the power of choice is a key factor in raising a reader. Nine out of ten children say that they are more likely to finish book they choose themselves. And parents don’t try to overly influence that choice toward award winners or classic literature. Nine out of 10 parents say "As long as my child is reading, I just want my child to read books he/she likes."
-66% of kids (ages 9 – 17) agree with the statement, "I'll always want to read books printed on paper even though there are ebooks available."
-86% of kids feel proud and have a sense of accomplishment when they finish reading a book.
-Only 50% of kids say reading books for fun is extremely or very important; compared to 89% of parents.
-71% of parents wish their child would read more books for fun. 75% of children (ages 9-17) say they know they should read more.
Saturday, August 28, 2010
covers still matter
with the digital age coming to great heights these days, with e readers and all, the question of what will happen to book covers comes into question. will they still be as important as they use to be. personally, the only book reader i see myself getting is the ipad. and that's because it does so much more then just read books. so i'm not a fan of book readers. i will be buying books for a long time into the future. so i think that book covers are still just as important as they have always been. espically, i am currently working on my chapbook, and the cover will be very important to me. well, here's a book that has gotten its self banned for the cover it has.
annabel lyon's novel the golden mean, has gotten banned. the cover features a naked man lying on the back of an equally naked white horse. stores across canada and the UK are selling the book, lyons revealed on her blog though, that british columbia ferry company, bc ferries, is not stocking it. what i find interesting is that bc ferries asked the book's publisher, random house canada, that it would carry the book if it featured a "belly band" wrapped around the offending parts. but random house refused, and the transportation company decided against stocking the title. and i think good for random house for not bowing down to the demands of the company. annabel hasn't taken the banning to heart for she wrote on her blog ""Oh, BC Ferries. You have one too, you know you do!"
here's a picture of the cover of the book:
annabel lyon's novel the golden mean, has gotten banned. the cover features a naked man lying on the back of an equally naked white horse. stores across canada and the UK are selling the book, lyons revealed on her blog though, that british columbia ferry company, bc ferries, is not stocking it. what i find interesting is that bc ferries asked the book's publisher, random house canada, that it would carry the book if it featured a "belly band" wrapped around the offending parts. but random house refused, and the transportation company decided against stocking the title. and i think good for random house for not bowing down to the demands of the company. annabel hasn't taken the banning to heart for she wrote on her blog ""Oh, BC Ferries. You have one too, you know you do!"
here's a picture of the cover of the book:
Tuesday, August 3, 2010
just a thought
"Do not read J. D. Salinger on a Kindle,” he says, with a snort of disgust. “Grab that broken paperback.”
i was reading an article and this was part of it. i knew i just had to share it. the rest of the article dosen't matter. this shows how i feel about the kindle's of the world perfectly.
i was reading an article and this was part of it. i knew i just had to share it. the rest of the article dosen't matter. this shows how i feel about the kindle's of the world perfectly.
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