september 29, 2010 — in the 2010 kids and family reading reporttrade, a national survey released today, children age 6 – 17 and their parents share their views on a wide range of topics regarding reading in the 21st century. the study, conducted by scholastic, the global children’s publishing, education and media company, and harrison group, a leading marketing and strategic research consulting firm. This study was conducted by scholastic, in conjunction with quinley research and harrison group in the spring, 2010. it surveyed 1,045 children age 6-17 and their parents (for a total of 2,090 respondents) online, using knowledge networks nationally representative panel. here is what the study said.
-from the age 6 - 17, the time kids spend reading books for fun declines while the time kids spend going online for fun and using a cell phone to text or talk increases. Parents express concern that the use of electronic and digital devices negatively affects the time kids spend reading books (41%), doing physical activities (40%), and engaging with family (33%).
-The study also found indications that technology could be a positive motivator to get kids reading -- 57 percent of kids (age 9-17) say they are interested in reading an eBook, and a third of children age 9-17 say they would read more books for fun if they had access to eBooks on an electronic device. This includes kids who read 5-7 days per week (34%), 1 to 4 days per week (36%) and even those who read less than one day per week (27%).
-Eighty-four percent of parents acknowledge that today's kids have to know how to handle far more information than parents did when they were children. Yet one disturbing statistic suggests a need to strengthen the critical thinking skills of today's children -- 39% of kids (age 9-17) agree with the statement, "The information I find online is always correct."
-The study also reveals that today's children have a broad view of what constitutes reading: 25% of kids (age 9-17) think texting back and forth with friends counts as reading. Most parents don't agree – only 8% of parents count texting as reading. 28% of kids (ages 9-17) think that looking through postings or comments on social networking sites like Facebook counts as reading; only 15% of parents agree.
-The report found that the power of choice is a key factor in raising a reader. Nine out of ten children say that they are more likely to finish book they choose themselves. And parents don’t try to overly influence that choice toward award winners or classic literature. Nine out of 10 parents say "As long as my child is reading, I just want my child to read books he/she likes."
-66% of kids (ages 9 – 17) agree with the statement, "I'll always want to read books printed on paper even though there are ebooks available."
-86% of kids feel proud and have a sense of accomplishment when they finish reading a book.
-Only 50% of kids say reading books for fun is extremely or very important; compared to 89% of parents.
-71% of parents wish their child would read more books for fun. 75% of children (ages 9-17) say they know they should read more.